Transparency Report and Investor Updates

This report is updated quarterly to show the inner workings of our business and help our clients and prospective clients better understand who we are and what we go through. It’s not always peachy, and we aren’t going to pretend like it is. Here’s the good, the bad, and the ugly. Any client information that has been exposed in our reports have been approved by our client(s).

Please note: Revenue is, of course, not our only goal, or even our main goal. In fact retention is our top priority, but we do choose to report on revenue because people tend to like to see that sort of thing.

2017 Goal: $100,000 Monthly Recurring Revenue (MRR)

Current MRR: $15,447 (Updated for March)

Good luck us!

Q1 2017

Revenue Q1 2017 - Vulpine Interactive

Revenue and Goals Q1 2017

January

 

What a start to the year. Right out the gate we were being overwhelmed with work and it took the entire quarter to start to get things under control. This happens when you are rebranding your company, hiring, and trying to grow faster than most people think is possible for a services company…

 

New Clients: 4

In January, we onboarded Concetta Antico, a world-renowned artist, tetrachromat, and color consultant. We onboarded a white-label client, which is a bike company. And we got the ball rolling with 2 white label clients that are a law firm and law consultancy practice. We also did some consultant work for a biotech company.

 

Clients Lost: 1

We also lost a client. We still had a legacy client who we were doing AdWords for, and he lost a major client of his that caused marketing cutbacks across the board. Now I believe his son is handling their AdWords account, which is kind of scary because the first thing he asked me was “where are the campaigns?” and I had to tell him to go to the “All Campaigns” tab…

 

Total Clients (month ending): 10 (1 pro bono)

Total Revenue: $13,651

Revenue Goal: $12,000 (+$1,651)

 

February

In February we started looking for a new hire, a social media manager. Our workload was overfilling and we needed to hire and train quick, but it was also a very crucial hire for the company, so we needed to make sure we made the right choice. It took the whole month, but we eventually hired our newest team member, Keith Richardson, to join the team.

We helped run HUG17, an inbound marketing conference in San Diego, and were a partner-sponsor for the event. We were able to get them trending on Twitter and got to meet a lot of great people.

For the full album, go here.

New Clients: 1

We picked up a consulting job at the end of the month with MealEnders, who told us they were about to be on Shark Tank. We created a social contest around their airing and helped launch and run the campaign through March.

 

Clients Lost: 2

We tried everything for one of our clients to help generate lead flow through organic social media, but at the end of it all, social just isn’t their channel. We grew their Twitter and did a lot of innovative outreach, but they had to prioritize budget. We completely understand, as we call social media “the last optimization.” We look forward to getting them back after they’ve established their business some more.

We also lost a large client unexpectedly, when they failed to make payment. This was rather unfortunate for us, and their internal team. We hope to get them back after they get their finances squared away.

 

Total Clients: 9 (1 pro bono, moving backwards)

Total Revenue: $13,083

Revenue Goal: $15,000 (-$1,917)

 

March

In March, we brought in a new partner-client, who is now handling all of our financials and squaring away our payroll, bookkeeping, accounting, etc. This has been a huge weak spot of mine, and the partnership will really help us prepare for massive growth. Also, our partner, Richtr Financial Studio, happens to serve agencies and tech companies, making them a very great referral partner opportunity as well.

We also attended Social Media Marketing World and sponsored and spoke at Small Business Digital Marketing Summit. Sporting our “Make Social Media Great Again” shirts! It was awesome:

Oh you know, just hanging out with Mr. @jaybaer and Joey Coleman at the USS Midway last night… No biggie. #smmw17 #conferencerat #instafamous

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He’s basically validating everything we do as an agency. Love it. Joey Coleman. #smmw17 #socialmediamarketing #onboarding #brandadvocacy

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Every time I see Marcus Sheridan speak, I am amazed. Best speaker at #smmw17. #contentmarketing #inboundmarketing #inboundsales #thepoolguy #thesaleslion

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Day 1 of #sbdmsummit17 conference! Just completed our sponsor setup. What do you think? #weareprofessionals 😉

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New Clients: 3

With our white-label bike brand, we added another brand to the roster, now managing two accounts under the same client, which is awesome.

We started with a mattress company called PlushBeds. We are doing a slightly different onboarding experience with them, as they have a “viral video” that we are looking to launch, and we identified some strategies for retargeting that we thought they should hit full force. This is delaying the “traditional” onboarding experience a little bit while we push to get some of these larger initiatives under way.

We added our partner-client, Richtr Financial Studio, who really has a huge opportunity to position themselves as a content producer in a relatively antiquated business space: accounting, financials, and bookkeeping. We’re looking forward to helping them on their quest for thought leadership.

 

Clients Lost: 1

Our consulting term with the biotech company ended and we likely won’t be continuing work with the client.

 

Total Clients: 11 (1 pro bono, 1 services swap)

Total Revenue: $15,447

Revenue Goal: $20,000 (-$4,653)

 

Rebrand and Website

Throughout the quarter we had been working on our rebrand, and had an awesome party March 1st to announce our goals and successes. The website has been continuously delayed in favor of never ending client services, but we will be launching it very soon. From there we will restart content marketing, Live video, and advertising initiatives that will carry us through Q2 and Q3.

 

Moving Forward

We aren’t yet hitting our growth goals, but believe that it will really be the last 3 months of the year that we expand the fastest, while these early months are spent putting the pieces and processes together. In Q2, we are making a massive initiative to create documentation for our referral agencies and partners, and are compiling case studies to boot. From there it will just be about following up with them and empowering them to find us the right clients.

 

This quarter, we will be bringing all of our clients into Google Data Studio and from there we will be able to report to you about the total social following that is under our control, and some other cool data.

 

We’ve still got a lot to learn and a long ways to go. Don’t get me wrong, we’re good at what we do, and are certainly domain experts… But running, and growing a company, is a lot trickier than I originally expected. Who would have thought. 😀

 

This year will be where we sort out some of our kinks, learn how to hire and train better, and really find our zone, preparing us for even bigger things moving forward.