by Derric Haynie | Mar 7, 2016 | Branding
How to Alienate Customers, Lose Sales, and Get People to Unsubscribe. Let’s have some fun, shall we? I’ve been scrolling (but only mildly trolling) the internet for a few years now, and I’ve started to amass quite a bit of what I can only call: Epic Marketing Fails! ...
by Derric Haynie | Nov 5, 2015 | Branding
Understanding Your Ideal Customer Persona. When you’re creating content, do you know who you are talking to? Is she a mother of two who’s burping a baby with one hand while reading your blog post on her tablet with another? Or maybe she’s a young, single woman...